Articles
Delivering a Next-Generation Customer Experience
Hi, readers! You haven’t heard from me recently, as I’ve been travelling and talking to Cisco customers. My colleague Jason Bettinger and I recently had a wonderful time at CDM’s Customer Experience Summit in Chicago, IL. CDM Media Summits bring together leading C-level executives, analy…
Straight From NRF: Want Your Share of $100 Billion? Build Customer Trust
As I’m sure most of you know, Jon Stine presented this morning at NRF on the results of his fourth “Catch ‘Em and Keep ‘Em” survey, which is a highly respected study done each year to identify how shoppers are responding to retail technologies. As a followup to his NRF…
Omnianalytics for an Omnichannel World
At Cisco, we’re about ready for the NRF trade show being held in New York on Jan. 12-15. We’re at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, retail senior advisor at Cisco, will be discussing one of t…
Mobility in the Store – More Dollars, Less Intrusive
We’re rapidly closing in on the NRF trade show being held in New York on Jan. 12-15. Cisco is at the expo on Jan. 13-14, and will be featuring several company speakers at the popular annual Big Idea sessions. I am honored this year to be one of these speakers, and am pleased to be joined by Bob Frid…
Understanding the Internet of Everything for Retail
Here at Cisco we are busy getting ready to go to NRF next week, which is being held in New York on Jan. 12-15. Cisco is at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the annual Big Idea sessions. I asked Lisa Fretwell, customer solution director at Cisco, to…
New Insights into Shopper Behavior – with Some Surprises
Happy New Year to all my readers, and best wishes for 2014! Of course, the retail year starts off with a bang at the NRF trade show being held in New York on Jan. 12-15. Cisco is at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the annual NRF Big Idea sessions.…
Omnichannel Is Changing How You Do Business – Sort Of
This is the final installment of a series on how retailers can address the challenges of becoming an omnichannel business. I’d like to wrap up by talking about a deceptively simple stumbling block – accepting that being an omnichannel seller changes how people work. I spend much of my time talking…
Pick the Low-Hanging Omnichannel Fruit
This blog is the third of a series on how retailers are addressing the challenges of becoming an omnichannel business. We’ve talked about how omnichannel selling is not really about rushing to invest in some whiz-bang technology – in fact, I think stores often try to do too much at one time. Instead…
Omni-Tech for Omnichannel Selling
My last blog talked about the challenges of becoming an omnichannel retailer, and how stores are still learning how to make changes that cut across their entire business. We discussed how, appearances to the contrary, omnichannel selling is still about meeting a basic business requirement – finding…